Overview
The Community House Centennial Celebration was a fundraising event commemorating the organization’s 100th anniversary and marking the grand opening of Centennial Square, a newly completed courtyard at the front of the building. I inherited the campaign after stepping into the marketing role while planning was already underway, taking responsibility for marketing, design, and execution across print, digital, and event materials. Working closely with the Centennial committee, I developed an Art Deco-inspired visual identity based on their requested theme and carried it throughout the campaign, from early promotion and a VIP ribbon-cutting ceremony through the main celebration.
Creative Direction
The committee requested an Art Deco theme that reflected the significance of the Centennial while giving the event a distinctive, celebratory identity. I developed a visual system around a black, gold, and warm neutral palette, geometric patterns and borders, period-inspired typography, and a custom 100 Years mark that became the campaign’s central element.
The system needed to remain recognizable across materials with very different purposes, sizes, and formats, from formal invitations and fundraising pieces to digital promotions, signage, and event-day collateral. I created a flexible set of visual elements that could be adapted to each application while maintaining a consistent look and feel throughout the campaign.
Creative Direction
The committee requested an Art Deco theme that reflected the significance of the Centennial while giving the event a distinctive, celebratory identity. I developed a visual system around a black, gold, and warm neutral palette, geometric patterns and borders, period-inspired typography, and a custom 100 Years mark that became the campaign’s central element.
The system needed to remain recognizable across materials with very different purposes, sizes, and formats, from formal invitations and fundraising pieces to digital promotions, signage, and event-day collateral. I created a flexible set of visual elements that could be adapted to each application while maintaining a consistent look and feel throughout the campaign.
Collaboration & Execution
The Centennial campaign involved close collaboration with an event committee, organizational leadership, sponsors, vendors, and other stakeholders. As plans developed, I translated committee decisions and evolving event needs into a wide range of communications and materials, balancing feedback, fundraising priorities, sponsor requirements, production deadlines, and event logistics while maintaining a consistent creative direction.
The scope extended from early promotional materials and the invitation suite through the printed program, digital communications, signage, fundraising pieces, and event-day graphics. With a fixed event date and many pieces developing simultaneously, the campaign required careful coordination and the flexibility to respond as new needs emerged, all while ensuring that the Centennial identity remained cohesive across every touchpoint.
Collaboration & Execution
The Centennial campaign involved close collaboration with an event committee, organizational leadership, sponsors, vendors, and other stakeholders. As plans developed, I translated committee decisions and evolving event needs into a wide range of communications and materials, balancing feedback, fundraising priorities, sponsor requirements, production deadlines, and event logistics while maintaining a consistent creative direction.
The scope extended from early promotional materials and the invitation suite through the printed program, digital communications, signage, fundraising pieces, and event-day graphics. With a fixed event date and many pieces developing simultaneously, the campaign required careful coordination and the flexibility to respond as new needs emerged, all while ensuring that the Centennial identity remained cohesive across every touchpoint.
Campaign Applications
The finished campaign created a consistent visual experience across every stage of the Centennial celebration. Guests encountered the identity before the event through invitations and digital promotion, then throughout the evening in programs, signage, fundraising materials, projected graphics, and other event details.
Each application was designed for its own context rather than simply repeating the same layout across formats. From information-rich pieces like the program and menu to promotional graphics and large-scale displays, the visual system adapted to different content and environments while remaining distinctly part of the same Centennial campaign. It was a joy to work on and be a part of this monumental organizational milestone.
Event photography courtesy of The Community House.